An Premium Tackle Company

Crafting a reliable product is our number one focus during development and testing. We strive to provide anglers with a product that will last them through an hard day of use and abuse on the water. 

Our products go through a long testing period before being released. This helps to ensure any possible flaws are identified and addressed.

During product production every step is done by hand from pouring to painting to tying. Attention to detail during creation ensures that our customers are receiving what they pay for.

Being located in Wisconsin helps provide us with unique concepts and ideas regarding bass fishing. For example, many northern fisheries require finesse techniques to be able to generate enough bites to have a successful day on the water. We believe there is plenty of room to expand when it comes to options available for targeting bass in northern fisheries. Whether it be largemouth or smallmouth you're targeting, our products are designed to excel in the lakes, rivers, and streams in the northern half of the country. Though many of our products are designed to fit the situational needs of northern anglers, they excel around the country under many different conditions.

Fishing is my passion and how I spend all of my free time. The past four years I have gained tournament experience traveling the country fishing with the UW Stevens Point bass team. Over that time I have developed ideas for products that I wanted to see brought to the market. I developed this brand to make my ideas a reality and have them easily obtainable for myself and other anglers to increase efficientcy on the water.